But the one thing these influencers have in common is their outstanding performance! This means they are able to engage regularly with their small(er) but dedicated following. They are the ones sending free product to Instagram influencers/small blogs. I think that this has a very positive effect on a brand. Luxury brands are facing massive challenges in attracting and retaining customers. Lots of marketing managers scout for campaigns on desktop and you’ll save them a step by having your email ready to copy and paste into a note for you. 64% of marketers prefer to work with micro-influencers (5,000 to 100k followers) compared to 16% choosing to work with celebrities (500k+ followers), according to new research from Activate. Be sure to check out my post on micro-influencers for more info on how you can utilize them for your brand. 4. Why brands want to work with micro influencers in 2018 An influencer is an influencer you would say. David is a photographer, blogger, content creator and social media influencer from Sydney, Australia. David currently has almost 80k followers on his Instagram page and works with brands like Zara, Adidas and Mr Porter. Qoints is a repository of real live digital marketing data from campaigns of many of the world’s largest brands. At IMA, we work with influencers across all tiers, from global celebrities to micro influencers, and are experts in tailoring influencer tiers to each campaign strategy. Another 47% said they worked with mid-tier influencers (100k-500k followers) on a regular basis. Each micro-influencer campaign deserves its own hashtag strategy. (But I’m always here to help you with pitching, don’t forget to check out my e-book!). Some of Vaishali’s brand collabs include top brands that regularly work with fashion influencers, like Sheln, Zaful, Modcloth, Reebok and Blanqi. All you have to do is learn how to pitch to brands as a micro-influencer. However, there are significant differences between micro, macro and top influencers. Since these influencers are already huge fans of your products, you won’t have to spend as much time and effort to convince them to work with you compared to an influencer who isn’t familiar with your brand. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. How I found brands that collaborate with micro influencers. Jodi’s content focuses on fashion and beauty and she keeps her email address conveniently located in her Instagram bio. “I value and acknowledge the hard work that influencers … 5. Micro-influencers can be found in almost any sector: they could be focused on health and wellness, food and cuisine, entrepreneurship or fashion and … Maybe they were testing working with micro-influencers and then they went back to paying mid-tier and mega influencers or maybe it was for a one-off product launch or very specific campaign. In conjunction with Instagram, it is the audiences’ favorite social media for fashion and lifestyle inspiration and expression. These days if you have even a few hundred or one thousand Instagram followers who care about what you have to say, you might be someone who a brand wants to work with. Mikaela has worked with brands like H&M, Macy’s and Bikini Village. Influencer marketing has become a major part of many brands’ marketing strategy—particularly in the fashion and beauty industries. Most of the micro-influencers posting content with Frank Body products specialize in beauty-focused content, but they’re not all strictly beauty influencers. This platform handpicks influencer to work with brands like Nestle, Uber, Nespresso, and Disney. deals with brands that I love and was excited to work with. You can follow the fitness journey of her boyfriend, Jose, on Instagram, How To Grow Your Event Through Micro Influencers, 5 Fashion Micro Influencers You Might Want To Work With. 4. 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